mahekd93

Marketing Manager - Strategy

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About me

Experienced product marketer with a track record of success in the B2B industries, most recently in SaaS product marketing. Proven expertise in driving go-to-market strategies, developing brand identities, creating compelling content, and leading cross-functional teams. A strategic thinker with a keen eye for market trends and customer needs, adept at developing and executing marketing plans that drive revenue growth. Possesses excellent communication, collaboration, and leadership skills, with a passion for building high-performing teams and driving results.

I am also a fitness enthusiast, regularly volunteering at large sporting events like Hyrox and Turf Games in the UAE. Currently being strength-trained via kettlebells by my PT all the way from LA!

I am a constant learner, pushing beyond my comfort zones to adapt and help teams achieve their goals in the most innovative way possible. I have most recently led the Tax Product portfolio for Thomson Reuters across APAC, and MENA markets where I managed its product marketing, marketing strategy, product launches within the suite and go-to-market strategies across growth markets including Saudi Arabia, India, Australia, Japan and China.

Skills: Product marketing, messaging, product launches, Demand Generation, Go-to-market planning, content production (video and audio), marketing strategy, website strategy, webpage design/UX Strategy and build, SEO/SEM/PPC, project management, organization building.

Skills

Adobe Photoshop Adobe Premiere Pro Advertisement Advocacy and awareness campaigns Assessment and evaluation Brand management Canva Communication Skills Content creation and marketing Content management systems (CMS) Customer retention strategies Customer satisfaction Data Management Data visualization tools Digital marketing Digital marketing (SEO, SEM, social media marketing) Email marketing Event marketing and promotion Figma Market consulting and analysis Market research and analysis Market segmentation Persuasion SEO and digital marketing analytics Social media content creation Social media management Social media proficiency Strategy development and implementation Video production and editing WordPress

Work Experience

Marketing Manager, Strategy - APAC & MENA

Thomson Reuters 2021-01-04 - 2023-04-28 • Led and defined the product portfolio marketing strategy across MENA and APAC markets to enable sales strategy, directly impacting marketing attributed sales (MAS) growth of 16.35% across all regions. • Developed compelling strategic campaigns, including events, digital, social media, partnerships, content, to support with lead generation, advising on the marketing channels for regional activation that would also accelerate existing sales opportunities, resulting in $100,000 in pipeline within the first 6 months of taking on this role. • Partnered with product marketing and proposition teams on end-to-end product launches and worked cross-functionally with marketing, customer success, engineering and pre-sales to integrate existing marketing campaigns in line with product roadmap, supporting 10% increase in lead generation for new product lines. • Developed positioning and messaging by deeply understanding customers’ needs through personas and competitor differentiation. Led product launches projects to translate unique selling points into multi-channel campaigns across every stage of the customer journey that drove significant revenue, and brand voice. • Owned sales enablement by designing and implementing content and collaterals such as brochures, videos, and testimonials; leading end-to-end website revamp of 11 core product pages across the APAC region.

Sr Marketing Specialist, Corporations - MENA & SSA

Thomson Reuters 2016-02-03 - 2021-01-04 ● Contributed to positioning and messaging for all core product customer segments based on customer insights; developed marketing assets that directly contributed to an opportunity to-win ratio of 20% and closed business increase of 53.3% YoY. ● Created multi-step email campaigns and nurturing programs for leads, resulting in $30000 in pipeline created within 7 months. ● Managed annual budget of $500000 for campaigns, product launches and sales enablement tools, measured ROI and presented impact on sales pipeline, identified gaps and revised strategies. ● Responsible for content marketing & events across multiple customer segments with over 100 pieces of videos, blogs, whitepapers, case studies, podcasts, survey reports & infographics, and managed 45 speaker engagements for product leads.

Marketing Communications Intern

United Safety 2015-07-06 - 2015-12-04 Produced abstracts, technical papers, learning testimonials at industry leading conferences and exhibitions, for instance at ADIPEC 2015; authored and launched the “Safety Trends in Upstream Sector” report.

Education

MA (Hons) Business and Finance

Bachelors Degree Heriot-WAtt University 2011-09-05 - 2015-11-18 Specializing in marketing, graduated with First class honors, GPA of 3.79.

Courses

Women Fellow at Startmate

Fellowship 2023-09-04 - 2023-10-27

Customer Journey Mapping from ADMA

Marketing 2022-03-01 - 2023-03-02

Review

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Working attitude

Progressive working attitude

Team work

Good teamwork spirit

Skill & Experience

Skills and experience meet well

Communication

Strength in Communication

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