HatimChampeli
PPC Executive/Google Ads Specialist
About me
Experienced Digital Marketing Executive offering 4-year background planning, developing, managing and implementing digital marketing strategies in Food, Automotive and Tourism Companies. In-depth knowledge of SEO, CRM and Google Analytics paired with deep familiarity of digital marketing channels. Resourceful and industrious professional skillful in measuring ROIs and KPIs and preparing and managing digital marketing budgets. Certified in Google Ads.
Work Experience
PPC Executive
Santok UK
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Conducting keyword research to identify and analyze potential keywords for PPC campaigns. Analyzing competitor PPC strategies to gain insights and stay ahead in the market. Setting up and managing PPC campaigns across various platforms like Google Ads, Amazon Ads, and more. Managing bids for each keyword to ensure optimal return on investment (ROI). Working on improving the Quality Score of ads by optimizing various elements like ad copy and landing pages. The team saw 27% more user interaction on the Website. Conducting campaign testing to optimize ad copies, landing pages, bidding strategies, and more. Efficiently managing and allocating the PPC budget to maximize results. Creating Email Marketing Campaigns to draw customers from B2B & B2C bases towards websites to explore new offers and exciting new products. Setting up and optimizing remarketing
Digital Marketing Executive
e-Man Transport & Media Solution
2022-02-01
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Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks. Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data. Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content. Planned and executed web, SEO, database marketing and social media advertising campaigns. Increased brand awareness through creation and management of social media channels, boosting social media engagement by 75%. Continually maintained and improved company's reputation and positive image in markets served. Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Education
MBA: IT
Masters
NMIMS
2021-07-01
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Present