fouad
Social Media Specialist
About me
Guided by the belief that ‘Nothing can stop you if you have hope, ambition, and belief in yourself,’ my journey has taken me from civil engineering to mastering the dynamic field of digital marketing.
It symbolizes my unwavering commitment to personal and professional growth, propelling me through diverse educational experiences from civil engineering to mastering skills in social media marketing, content creation, leading ads, copywriting, and SEO.
Building on over two years of extensive expertise, my skills include crafting tailored strategies, creating compelling copies, and executing successful ad campaigns. Additionally, I excel in elevating website rankings through robust and well-crafted SEO plans.
Motivated by a fervent commitment to digital marketing, my aim goes beyond achieving set objectives; I aspire to leave an indelible mark in the ever-evolving landscape of online promotion.
Skills
Work Experience
Social Media Specialist - Full Time
Mints Agency
2022-10-01
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2023-10-01
At Mints, my role focused on crafting tailored strategies for individual businesses. This involved creating unique content for each social media platform, informed by a thorough analysis of its market positioning and target audience. The outcome of this approach yielded the following results: - Generating more than 10,000 customers for Swapforless. - Leading 4 successful advertising campaigns. - Launching Kasroad as a leading company in the field of IT in Dubai, UAE. - Crafting over 400 compelling advertising posts.
SEO Specialist - Freelancer
Ronicorn - Online Store
2023-10-05
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Present
As an SEO Specialist at Ronicorn website, my primary responsibility was to enhance the Ronicorn's online presence by boosting organic traffic, elevating search engine rankings, and strengthening brand visibility. My core areas of focus included: On-page SEO: Optimized content, meta tags, and headings. Off-page SEO: Conducted effective link-building campaigns. Technical SEO: Addressed fundamental technical SEO aspects.
SEO Specialist - Freelancer
Al Rousi Spa Center - Abu Dhabi, UAE
2023-10-08
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Present
My current focus and role revolve around formulating and implementing strategies to boost the spa center's online presence, which includes formulating a strategic approach aimed at improving the website's local visibility in Abu Dhabi through the precise selection of keywords aligned with searchers' intent and the website's objectives.
SEO Specialist - Freelancer
Experts Agency - İstanbul, Turkey
2023-10-05
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Present
Craft a strategy to enhance optimize existing website pages and attract new clients to the agency. This plan should align with the agency's current market position while targeting the specific clientele sought by the agency.
Education
Civil Engineering
Third year at university
Tishreen
2019-08-17
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2023-07-18
I started studying civil engineering in 2019. I reached the third year and then I realized that this was not a field in which I could be creative and leave my mark. I stopped my studies and entered the field of marketing.
Courses
Introduction to Social Media Marketing "Meta"
Professional
2022-07-01
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2022-07-06
In the Meta Introduction to Social Media Marketing course, I learned the fundamentals of social media marketing, including how it fits into the broader marketing landscape, how to choose the right platforms for the business, and how to create effective campaigns that reach my target audience. I also learned how to measure the results of the campaigns and make necessary adjustments to improve performance.
Social Media Management "Meta"
Professional
2022-07-08
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2022-07-22
In the Meta Social Media Management course, I learned how to establish and manage a successful social media presence for businesses. I learned how to create a brand, tone, and voice that resonates with target audiences, and how to manage a content calendar that is both effective and engaging. I also learned how to evaluate the performance of social media content and make necessary adjustments to improve results.
Fundamentals of Social Media Advertising "Meta"
Professional
2022-08-01
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2022-08-15
I completed Meta's Fundamentals of Social Media Advertising course, where I learned how to develop and execute a social media advertising strategy that aligns with business goals. I also learned how to create and manage effective ad campaigns that engage audiences and drive results.
Advertising with Meta "Meta"
Professional
2022-08-18
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2022-08-29
In the Meta Advertising with Meta course, I learned how to create and manage effective social media advertising campaigns using Meta Ads Manager. I learned how to structure campaigns in a way that aligns with marketing objectives, and how to build ads that are relevant and engaging to target audiences. I also learned how to set budgets, placements, and schedules for ads to ensure that they are reaching the right people at the right time.
Measure and Optimize Social Media Marketing Campaigns "Meta"
Professional
2022-09-05
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2022-09-19
In the Meta Measure and Optimize Social Media Marketing Campaigns course, I learned how to measure the effectiveness of social media marketing campaigns and identify areas for improvement. I learned about different attribution models, how to implement A/B tests, and how to analyze dashboard data to evaluate ROI. I also learned how to present campaign results to a team in a clear and concise way.
Copywriting "Mohammad Habash"
Professional
2022-09-27
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2022-10-05
In this course, I learned with Professor Mohammad Habash how to write convincing copy. We applied the concept and basic rules together to write some copy during the course. I also learned about the sales funnel, the buyer’s journey, and how I can turn customers into loyalists to my brand.
Customer Service "Alfaisal University | KLD"
Professional
2022-10-11
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2022-10-15
This course was short, but very informative, in which I learned how to deal with customers in the best possible ways to win them over and make them talk about the brand everywhere.
The Digital Marketing Revolution "University of Illinois"
Professional
2022-11-03
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2022-12-18
In the University of Illinois's "The Digital Marketing Revolution" course, I gained a comprehensive understanding of the transformative impact of digital technologies on the marketing landscape. I explored the key distinctions between analog and digital marketing strategies, delving into the four ways in which the analog world is being reshaped by the digital revolution: domination, resistance, synergy, and transformation. Through engaging video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars, I developed critical thinking skills to navigate the intertwined analog and digital realms effectively.
SEO course with “IMFND, Mr. Sameh Hamdy”
Professional
2023-08-27
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2023-09-15
In this course, you learned everything related to search engines, how they deal with websites, and what are the basic factors that search engines take into account to rank a website. We also worked on some practical models, and Professor Sameh Hamdi evaluated them.
Google Ads course with “IMFND, Mr. Sameh Hamdy”
Professional
2023-09-15
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2023-10-04
In this course, I learned the basic steps for launching a successful Google Ads advertisement, starting from all the complete information about the keywords that we will work on to the launch stage in detail, and we also worked on some practical projects.