Duaa Al Saleh
Marketing Intern
About me
I am a dedicated student at the American University of Sharjah, where I am pursuing a major in Integrated Marketing Communications and a minor in Marketing. Alongside my studies, I actively contribute to AUS Insider, a club sponsored by the AUS Office of Student Affairs. I have hands-on experience working on various campaigns throughout my degree, including my upcoming campaign with my team for Van Cleef & Arpels and VOX cinema, showcasing my expertise in digital marketing, social media marketing, marketing campaign management, and branding & identity.
Skills
Work Experience
Digital Marketing Campaign Manager
American University of Sharjah
2023-05-01
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2023-05-31
In my recent project, I had the opportunity to script and produce the impactful "Moments That Matter" brand film. This endeavor involved leading a cross-functional team, working collaboratively to align the project with Mathaqat's overarching vision. In preparation for the campaign, I conducted an in-depth brand analysis to ensure strategic alignment was applied to Mathaqat's identity. Once launched, we showcased the campaign on Mathaqat's social media platforms, where it resonated with the brand's audience. Our content strategy led to an impressive 30% increase in social media followers, demonstrating our ability to engage and connect with our target audience effectively. Moreover, the brand film I produced along with my team during this project contributed to a remarkable 10% boost in brand recognition. This experience underlines my proficiency in strategic digital marketing and brand management.
Executive Assistant
AUS Insider
2022-09-01
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Present
As a member of AUS Insider, a student club sponsored by the AUS Office of Student Affairs at the American University of Sharjah, I took the initiative to organize cost-effective events, ensuring both successful and budget-friendly experiences for our members. Simultaneously, I focused on elevating the club's social media presence by incorporating filming and marketing strategies to capture the essence of our activities, as well as creating content for their Instagram page. My role also involved consistently creating engaging content tailored to our club's target audience and promoting our events and initiatives effectively. As a result of these efforts, we achieved a remarkable 50% increase in club exposure within just five months, showcasing the impact of our marketing initiatives. Additionally, I had the privilege to collaborate with fellow students to produce and direct a captivating microfilm. This project was subsequently featured on the AUS Office of Student Affairs' official Instagram page, reflecting our ability to engage a broader audience and contribute to the university's online presence. You can watch the captivating microfilm we produced at the following link:https://www.instagram.com/reel/ClqWBJSPxU_/
Education
Integrated Marketing Communication & Marketing student
Bachelor
American University of Sharjah
2021-01-01
-
Present
I am a dedicated student at the American University of Sharjah, where I am pursuing a major in Integrated Marketing Communications and a minor in Marketing. Alongside my studies, I actively contribute to AUS Insider, a club sponsored by the AUS Office of Student Affairs.I have hands-on experience working on various campaigns throughout my degree, including my upcoming campaign with my team for Van Cleef & Arpels and Vox. This experience has allowed me to showcase my expertise in digital marketing, social media marketing, content creation, marketing campaign management, as well as branding & identity.
Marketing Minor
Bachelor
American University of Sharjah
2023-10-09
-
Present
Courses
Google Analytics
Beginners
2023-10-30
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Present
I completed the "Google Analytics for Beginners" course in October 2023, enhancing my proficiency in web analytics and data-driven decision-making.
Google Ads Video
Beginners
2023-10-30
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Present
Excited to share my latest achievement - Successfully completed a Google Ads Video course on October 2023, further expanding my expertise in digital marketing and advertising.